Morocco: Spaniards’ Favorite Travel Destination in 2025

In 2025, Morocco has established itself as one of the top three international destinations chosen by Spanish tourists, alongside the United States and Japan. This recognition reflects not only a growing preference for the North African country but also its position as a culturally rich, accessible, and attractive nearby destination for Spanish travelers.

This growing popularity is the result of several combined factors: geographic proximity, historical and cultural wealth, and the diversity of landscapes – from Atlantic beaches to the Sahara Desert. According to data from Holafly, a company specializing in mobile connectivity, these attractions are complemented by an increasing demand for digital connection during travel.

Holafly’s study, based on the use of eSIM cards, shows that Spanish tourists increasingly value staying connected at all times, even during spontaneous trips. Morocco, with its expanding tourism infrastructure and compatibility with modern connectivity services, emerges as an ideal destination that blends exotic adventure with modern comfort.

Although the report does not provide exact figures per destination, Morocco’s inclusion in the “top 3” alongside major tourist giants like the U.S. and Japan highlights its growing relevance among Spanish travelers. It also reinforces Morocco’s image as a safe and welcoming country.

The rising demand for eSIMs in Morocco not only reflects a technological shift but also a changing traveler profile: more digital, more connected, and eager to share experiences in real time. Instantly sharing moments from Fez, Marrakech, or Chefchaouen has become an integral part of the travel experience. Morocco captivates not just with what it offers, but with how it allows visitors to live and share it.